Mediatisation of alternative energy issues in European mass media

The study presents the results of content monitoring European press on subject alternative energy. data collected from current newspaper articles and selected by keywords “alternative energy sources”, “diversification “energy transition” markets” are summarised. Trends, problems prospects transition revealed. Both pan-European trends dynamics in specific countries (Germany, France Great Britain) presented. It is noted that triangle sustainable development, which “economy — ecology society”, needs a powerful media component to ensure public discussion social approval latest technologies. has been proved turn provides sufficient information support for society adapt sources allows key actors make informed policy decisions.
 role solutions journalism implementation development goals, including renewable energy, pointed out. journalism, as new direction activity, corresponds interpretive contextual function coverage productive precedents solving different countries. popularisation such shown. tools used indicated, namely engaging expert community, providing positive forecasts, appealing experience other countries, covering political side issue opportunities savings through sources, promotion green